Toy companies worry that parents who’ve just lived through World War II-era food shortages will balk at the thought of wasting perfectly good food. Surprisingly, Lerner’s idea of creating face and body parts that can be jabbed into potatoes is a hard sell. 1949: A Spud is Bornīrooklyn-born toy inventor George Lerner tries to capitalize on kids who like to play with their food. Agriculture Department said.It started as body parts you jabbed into real potatoes and became a cultural phenomenon, resulting in some sweet film roles and government work. The average American gobbled 30 pounds of fries last year, more than triple the amount in 1965 and up 5 pounds since 1990, the U.S. McDonald’s market share fell to 41.9% from 42.3%. The fries reportedly cost an extra 11 cents a pound to produce.īurger King’s share of overall burger-chain sales rose to 19.2% last year from 18.2% the year before. “When you introduce something new and improved, you’re admitting that your old product wasn’t as good,” he said.įranchisees of Miami-based Burger King, which is a unit of Britain’s Grand Metropolitan conglomerate, will need a sharp boost in sales to make up for the higher costs of the new fries, which amount to an extra $1,000 a month for a typical outlet, Della Monica said. Mark Hamstra, associate editor at Nation’s Restaurant News, a trade publication, said Burger King’s move could backfire. “Our fry is the gold standard in terms of taste, crispness and the quality of the potato product,” said Bridget Coffing, a McDonald’s spokeswoman said.
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